"Most designers use the same method when cooking up their masterpieces. What makes the difference is the quality of the ingredients and the care and attention taken in the preparation."

The Kindnest method: gather information, set objectives, analyze, define our approach documented in the creative brief, brainstorm (i.e., have fun with the client), design, develop, evaluate, refine (i.e., the final tweaks, seasoning to taste), client approval, implement (i.e., go live, go to print), et voilà the result. Depending on client wishes, monitoring and maintenance or design refresh can be built into the project plan.